(Watts, 2009), There is not enough evidence to say that social marketing is effective than other methods of improving health, but it seems that the government which is pursuing Change4Life have abandoned pursuing the steps that need to be taken to tackle obesity and focusing on how best to advertise the campaign. All work is written to order. Some experts though believe that shocking the consumer isnt the most effective way forward. The cost of the programme is 1.4 billion, most of this will come over the next two years as more than 20,000 people from management and the staff from administration are being made redundant from the health authorities, primary care trusts and the Department of Health. Public speaking. In 2021, it was brought under the Better Health brand. Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time-management) diligence (hard-working, responsible and reliable) Areas of improvement: impatience (expects good results and gets frustrated with slower performers) (Waters, 2009), The campaign gets their information across by using the television, radio and the press. (Tasker, 2010), Lansley stated that the new government will aim to use more social media to get the message of Change4Life across rather than the traditional advertising campaigns and will make it less of a government campaign but a social movement, by asking charities and local authorities and the commercial sectors to get involved. Find . Delegating. Population health monitoring: Is a well-recognized function of public health. In consultation with the Healthy Weight, Healthy Lives Expert Advisory Group and policy team, the Chief Medical Officer (CMO) and key stakeholders (including the Food Standards Agency), the campaign team defined the behaviours that parents should encourage their children to adopt if they are to achieve and maintain a healthy weight: To make the behaviours real for people, partner agencies created user-friendly, memorable language for describing them, supplied tips that translated each behaviour into real situations to which target audiences could relate, and created a mechanism for promoting the behaviours as a set. (Kanigher, 2010), The sexual health campaign is in place to inform people to have safe sex to prevent sexual transmitted diseases (STIs) and unwanted pregnancies. The under-18 conception rate has been at the lowest for over twenty years, on the other hand experts have said that the target to halve the teenage pregnancy rate will be missed. The campaign was developed (and is being delivered) at great speed. The boundaries that were set for registering with the GP are not in use any more and now they can choose whichever doctor they wish. Low adaptivity. In order to create a robust evidence base, 7 per cent of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. Firstly, there is a common misconception that foods can be categorised into "bad" and "good" foods, with "bad" foods including crisps, cakes, chocolate etc., and "good" foods including vegetables, yoghurts, nuts etc. Versatility. Strengths and Weaknesses of Functionalist And Conflict Theories. The new health secretary Andrew Lansley stated that the campaign should be supported by businesses not the government. It is quite possible that you may give them a hint of overconfidence or lack of confidence. List of Strengths. In years two and three, the campaign has expanded to address other at-risk groups. The change that raises the most eyebrows is the case with the swap of butter for low fat spreads. The campaign aims to create a culture change where stakeholders and consumers are equipped and have the confidence in engaging in conversations about sexual health and relationships. In your student application or interview, you can share an instance where your openness to criticism helped better your performance. All national partners are also required to complete and submit activity application forms for approval by the DH. The local health authority had determined that to counter methods that tobacco companies have used to lure young people into thinking that smoking is cool, the most effective way to stop people from smoking is to fight fire with fire. Hiring. The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. Pre-existing networks, such as regional obesity leads, regional physical activity leads and healthy schools coordinators have all worked hard to promote the movement in their areas, The Change4Life brand identity captured the imagination of the public and made it possible to land some hard-hitting messages in an engaging and charming way. Medicine and drugs. Find support, share experiences and get exclusive member cookbooks, giveaways and freebies. They have been criticised for having partnerships with companies such as Nestle, PepsiCo and Mars. Response. They inform how we decide what career paths to follow, what roles we should play, and the ways we perform in those roles. When you spend time reflecting on your strengths and weaknesses, you get to know your true self better. In January 2009, Change4Life was launched officially to the public with television and print advertising, an information line and a campaign website. Firstly, you need to remember that we all . The conflict theory pinpoints the belief that these social classifications are parasitic: only benefiting one group while negatively . Summary. Here are some of the strengths and weaknesses you can use in your HR interview: 5 Strengths for HR Interview to Land Your Dream Job Clarity Determinate Organization Skills Patient Polite and Honest 5 Weakness for HR Interview to Land Your Dream Job Perfectionist Introverted Stressing too much to complete work before the deadline Procrastinator In its first year, Change4Life focused on families, particularly those with children under 11. Strengths and Weaknesses of Research into Health Promotion. The complaint was that they are not promoting a healthy lifestyle; they may be telling them not to smoke but instead are promoting drinking and sex. Change4Life has expanded beyond its do to change, ie know the behaviours and be able to relate them to their lives; and believe that change is possible, believe that others around them are changing and know help is available for them to change. Each campaign has in its own way given information on the health risks and what can prevent them. (Politics, 2011), Others have put forward that the current education policies are not successful in adequately equipping young people to promote their own sexual health and others argue that Britain need to have an open attitude towards sex to encourage safe sexual behaviour. Step 4: Then, you can opt to describe how can you apply the said strengths or how they would be useful in the job role you are interviewing for. The potential competition from food retailers was also anticipated and a network of commercial sector organisations was developed to ensure that many of the biggest companies in the UK pledge to support the programme, including Asda, PepsiCo, Kelloggs and Tesco. Want create site? Accurate forecasting. Employees, especially those who believe young people are unteachable, also value these qualities. Many have complained that the culture and the increase of sex education promote promiscuity which makes it certain that people will transmit STIs or unwanted pregnancies. Outside the CRM programme, the team realised there was considerable appetite among the public for interactive products and tools that would stimulate behaviour change and help them track the changes they were making. Strengths and weaknesses play a major part in determining who we are as employees and as leaders. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. (Politics, 2011), The three campaigns above are linked by the personal responsibility agenda that is now being put forward by the government. Ability to deliver to customer commitments. Step 5: Now, move to the weaknesses part. (Kanigher, 2010), A criticism of this idea was put forward that the advertisements message of anti-smoking is diluted by the images which promote booze and sex. Mental strength - like embracing uncertainty, persisting through challenges, and bouncing back from setbacks. We're here to answer any questions you have about our services. The basis of this criticism is that the conservative government have used the personal responsibility agenda to justify the cutbacks needed in health social programmes. Overall the portfolio went over what the campaigns promote, what they have achieved, their criticisms and what they are aiming for in the future. No matter what the course of action, it is clear that something needs to be done. In addition, three television commercials were made. 3. The following are common business strengths. Another manager weakness is not listening to employees. Intranet Activity. 2. This involved the creation of a product (Snack Swapper), television advertising, public relations, partnership activity (including free distribution through schools and the NHS) and an online version. 'Five-a-day' is perhaps the best known of all the government's health messages and, as such, it can be seen as one of the most successful. Project management. SWOT (Strength, Weakness, Opportunity, and Threat) analysis is a framework businesses use strategically to plan out the trajectory of their product, service, or commodity. No man is an island and in today's world, ever before, a person relies on a team . Change4Life brand has also been incorporated into Healthy Heroes programme that was developed in primary schools to encourage children to be more active. First, the leaders' intention to focus on strengths. Being detail oriented. The conclusion will bring the main points together and summarise what has been said in the portfolio and will also state whether the campaigns have done what they have aimed to do. Whilst the dairy swaps are questionable, other key foods that are well recognised to be a problem have been missed. How much has Change4Life cost since it began in 2009? But a criticism that has been put forward is that change4life could be flawed from the start. (Pharmaletter, 2010), The changes to the NHS will be taking place in 2013, already it has emerged that GPs that are covering half the country have already signed to start piloting the changes. Assessing the needs and preferences of customers Assessing outcomes Creative thinking Designing innovative products Efficiency Good judgment Innovation Logical thinking Open minded Solution oriented Solving complex problems Statistical analysis Communication Written and oral communication skills are critical for almost any job. (Watts, 2009), The UK Public Health Association Chairman, David Hunter has warned that the governments 75 million Change4Life campaign will fail to stop the rising levels of obesity unless it develops a strategy to change long-term behaviour. The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. Subsequently, 2CV used observational research techniques to identify the actual food habits and activity levels that lie behind families perceived and claimed behaviours. strength in children without causing adverse effects on growth or maturation [14]. Poor communication. According to the new changes the government is planning to close 151 primary care trusts and have them replaced by GPs, the question that has been put forward by this proposal is that how much money is going to be spent on administration rather than health care? The first campaign is change4life campaign it will go through what this campaign promotes, its aims and what it has achieved so far it will then go onto criticising the campaign and explain what has not worked. The programme has produced targeted interventions and materials for pregnant women and parents of children under the age of two (under the Start4Life sister brand, which launched to the public in January 2010), for ethnic minority communities (a bespoke campaign launched in late 2009) and for middle-aged adults (a campaign targeting 45- to 65-year-olds launched in February 2010). A key focus of the campaign is the promotion . (Minkler, 2009). A Change4Life Board was created to review progress against campaign objectives, advise on future direction and adjudicate on any disputes arising under the partnership terms of engagement. Shaun Bowen of B&B Studio had this to say: The advertising campaign for Change4Life uses shock tactics to focus our attention on the hidden nasties in our favourite foods. It has been found that a 4 million advertising campaign which shows fat oozing out of the smokers artery has been a huge success for the anti-smoking campaign. The weaknesses are the antithesis of strengths. Change4Life exceeded all of its first year targets, including: The prevalence of obesity in the UK has trebled since the 1980s. The current Change4Life campaign also recommends the following Small Swaps: Choosing porridge and low sugar whole wheat cereals instead of sugary cereals Having skimmed milk instead of whole or semi skimmed milk Swapping full fat cheese for low fat cheese Eating low fat spreads instead of butter. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. For this reason, Change4Life agencies were tasked with creating an integrated communications package around the Snack Check and Sugar Swaps behaviours. In keeping with the life course approach outlined in Healthy Lives, Healthy People: Our strategy for public health in England, the Change4Life programme will provide information, products and tools for Less about costly advertising, more about supporting family and individual responses." They will buy the care for their patients from any willing provider meaning from an NHS organisation or a private company. 5. Our nursing and healthcare experts are ready and waiting to assist with any writing project you may have, from simple essay plans, through to full nursing dissertations. It has been stated that it will be difficult in shifting the focus this way. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. 2.) It would also tell people where to go for more help and advice. All campaign materials would give at-risk families the opportunity to sign up to an ongoing CRM programme that supports behaviour change. Open Mindedness. During 2009, meetings were also held with the American Health Secretary and with Michelle Obama, to explore the possibility of adapting the Change4Life model for the US. Although Change4Life was developed for England, meetings have been held with devolved administrations and, in February 2010, Wales launched its version of Change4Life, including a Welsh-language version of How are the kids?. Published: 11th Feb 2020. TNS drew on additional data to add information on each clusters demographic make-up, levels of food consumption and levels of obesity and overweight. Login, on Effectiveness of Change4Lifes new Campaign, finally won agreement from major supermarkets, In a study conducted by Professor Nick Finer, In a survey published by the Food Standards Agency (FSA), THE JOYCONOMY IS HERE: 2023 BRINGS ELEVATED EXPRESSIONISM TO ARM PEOPLE WITH HOPE, JOY, AND HAPPINESS FOR UNCERTAIN YEAR AHEAD, NewAmazon Consultancydivision forintegrated agency Fiora. (It's easy to take an online course and get better at a program.) A pattern I've noticed throughout my career is that I often feel I could have done more, even if objectively, I've done well. [270] According to DH, the campaign aims to inspire a societal movement in which everyone who has an interest in preventing obesity, including government, business, healthcare professionals, charities, schools, This will go through what might improve in the NHS due to changes and what will not improve. Here's a table with some common strengths and weaknesses job seekers might cite: Attentive/detail-oriented, Collaborative, Creative, Empathetic, Entrepreneurial, Flexible/versatile, Honest, Innovative, Patient, Respectful. The Hypo Program is the world's first and only structured education program. The theory of reasoned action (TRA; Ajzen and Fishbein 1980) developed out of social-psychological research on attitudes and the attitude-behavior relationship. College is a place with diverse ideas, concepts, and facts. *You can also browse our support articles here >. 2. They use stories from media to support the campaign and fuel discussions. The initial focus has been on childhood obesity, where the Governments target is to reduce the percentage of overweight and obese children to 2000 levels by 2020. This will ensure that England has a healthier environment so that everyone can socialise, relax, travel and shop free from second hand smoke. Disclaimer: This essay has been written by a student and not our expert nursing writers. When asked if warning labels on products affect their decision in purchasing them, majority of them said no. Second, add additional context and a specific example or story of how this trait has emerged in your professional life. Team player. Here we will discuss some exclusive strengths that can be handy in most cases. So clearly there is a potential of success and recent signs have shown that the public are on board with such initiatives. Find support, ask questions and share your experiences. They can subtly understand if you are balanced. Understanding management strengths and weaknesses. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. For protection-there will be contraceptive choice, carrying condoms or access to condoms. NO FOOD IS BAD FOR YOU! Leadership weaknesses are characteristics that can negatively impact both an individual and a business. This skill can help them develop relationships with their managers and other members of their teams. A prime example are other high carbohydrate foods which provide little in the way of nutrition such as white breads, white rice and the countless other high calorie and low nutritional value convenience foods, such as pizzas, crisps, sausage rolls, buns and cakes, which are prominently placed in supermarkets and high street outlets such as Greggs. Instead there will be a NHS independent board who will oversee the GPs. The aim is to make it much easier for consumers to quickly tell the fat, salt, sugar, saturated fat and calorie content of particular foods from the colour used. It has gone through the strengths and the criticisms of the changes. a freshwater fish was accidentally placed in saltwater. On an individual level, a weak leader may not encourage the . This information isn't usually absorbed for any planned purpose as with dedicated studying, people with the Debater personality type just find it fascinating. We can not succeed alone. Cowpe's Chip Pan Fire television campaign significantly reduced the number of chip pan fires by 33% in Tyne Tees . (Minkler, 2009), Another criticism is that the personal health responsibility agenda is that the government will move the blame from themselves to the individual. and toolkits for partners to use. Over 2.5 million Snack Swappers were distributed to the public, supplies were exhausted and Snack Swappers gained their own online following through blogs, Facebook and Twitter posts. The model assumes that most behaviors of social relevance (including health behaviors) are under volitional control, and that a person's intention to perform a behavior is both the . A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. Smoking has been estimated to cause 114,000 deaths in a year in the UK, 30,000 of these due to cardiovascular disease. If you need assistance with writing your nursing essay, our professional nursing essay writing service is here to help! (Department of Health, 2010), The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. What are the socio-demographics of the clients / users of change4life programme / apps? Food and Beverage News decided to investigate these questions. In particular, there were changes in the purchases of beverages among Change4Life families, who favoured low-fat milks and low-sugar drinks, 44 per cent of primary schools, hospitals, general practices, town and village halls, childrens centres, pharmacies, nurseries, libraries and leisure centres displayed Change4Life materials, Over 25,000 local supporters used Change4Life materials to help them start conversations regarding lifestyles, with over 1 million people, NHS staff ordered over 6 million items of Change4Life material to distribute to the public, Primary schools generated over 50,000 sign-ups to Change4Life, LAs and PCTs joined up their own activities and created new ones, such as street parties and roadshows, 1.5 million in spend from other government departments, A further 7.5 million of national partner activity, 12,457,572 in free media space for the launch, 532,393 in free media around the sponsorship of Channel 4s The Simpsons, 200 million in commitments by the Advertising Association consortium, Embedding Change4Life within the broader policy context. Here are some possible strengths and weaknesses you can use as the basis of your answers for these questions. (Walayat, 2010), Andrew Lansley the UK health Secretary launched a White Paper which was titled Equity and Excellence: Liberating the NHS under which every GP will have to join a commissioning group by 2011/12 which will close down the Primary Care Trusts and Strategic Health Authorities systems. A criticism of the campaign is that the dairy swaps suggested encourage consumers to buy foods that are lower in fat and also more processed. (Buckland, 2011), The patients will not see much change to the NHS but if the government does fulfil the aims it has set then the patients will have more control over their care than what they used to. Some examples of strengths you might mention include: Enthusiasm Trustworthiness Creativity Discipline Patience Respectfulness Determination Dedication Honesty Versatility When you complete this list, choose three to five of those strengths that match what the employer is seeking in the job posting. Here are 5: 1. 1. Dan Einzig, of the design agency Mystery, believes that brands must embrace the campaign or risk losing out: Theres no doubt in my mind that campaigns like this are indicative of the movement for consumers becoming more health aware and more health concerned. The personal responsibility agenda puts forward that there is the need for people to take charge of changing their own behaviour instead of relying on the interventions that are in place. The evaluation from the first years activity made it clear that more targeted approaches would be needed for specific subsections of the community. (BBC, 2011), With the changes the ministers, including the secretary of state, will no longer be able to intervene when a hospital is threatened to close. 5 Benefits of Listing Your Personal Strengths and Weaknesses. 200,000 at-risk families who joined Change4Life were entered into a CRM programme, which comprised 4 separate packs of information and resources, designed around the calendar of family life and delivered to their homes. The plans will see the GPs being responsible for 110 billion of the health care budget, some of the budget 80 billion of this will be going through to PCTs. Without it, the campaign would have ended the year with a database of only 149,458 families, about 50,000 short of its target. Even professionals who work independently can benefit from the ability to work well as part of a team. This free app is part of the NHS' Change4Life campaign, you may have seen their adverts on the tele. Join 614,096 people who get the newsletter, How to bring down high blood sugar levels, Hyperosmolar hyperglycemic nonketotic syndrome. Change4Life is the British Government's flagship brand focused on tackling childhood obesity. The most significant step in transforming from a weakness-focused mindset to a strength-based approach involves two things. If you fail to respond to the queries and doubts posted by your target audience, then your customers will feel ignored. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. The second campaign is anti-smoking campaign it will again go the aims, what it has achieved and the criticisms of the campaign. Brands that ignore this vital evolution will suffer in the long term whilst this also creates an opportunity for new brands to lead the way, grow exponentially and take market share.. The NHS document will go through the changes that are going to be implemented in the NHS. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. General intelligence - you excel in . The answer to this criticism was the reason they put on the advertisements of bars and nightclub scenes is because young smokers are drawn to that lifestyle. Flexibility. Leadership skills. The first phase of the campaign was focused on contraception and the choices available. Accordingly, agency partner M&C Saatchi created the Change4Life brand, along with a suite of sub-brands (Cook4Life, Play4Life, Swim4Life, etc.) It was published in a report that it is urgent to act on the obesity crisis now as it was predicted that 9 out of 10 adults will be obese by 2050. The campaigns overall do give out a positive message to the public but now need to improve on how they are going to lower the rates of the health risks mainly in those who are living in poverty. (BBC, 2004), On the 1st July 2007, England introduced a new law to make all enclosed public places and workplaces smoke free. A lot of campaigns are now in place to inform mainly teenagers the importance of safe sex. Free resources to assist you with your nursing studies! Biology. Change4life is a society-wide movement that has the aims to prevent people from becoming overweight by encouraging them to eat better and move more. Find support, ask questions and share your experiences with 350,000+ members of the diabetes community. Ability to lead industry change. (Channel 4, 2011), Critics have said that this in a way is putting profit before care and that the services will end up closing down as they will not be financially viable even when they are need by the public. This policy summary briefly maps out what is known about some of the different potential mechanisms that can be used to influence behaviour change to promote better health, including some. The new bill will set out a duty to maximise access to a wide range of services.
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